At Christmas, Confectionery Consumption Increases
- 21/12/2023
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Confectionery consumption during the 2023 holiday season is realigning with pre-pandemic levels,
reaching 3.3 billion products served (+1.4% compared to 2022). This brings us closer to the
3.5 billion recorded in 2019.
The data comes from the Sigep Christmas 2023 Observatory, which commissioned the research from Circana,
a leading company in consumer behavior analysis and interpretation.
Notably, panettone remains the most sought-after Christmas product, with the artisanal version being increasingly
purchased online. Additionally, the demand for the half-kilo panettone format is rising.
Read the full article at
https://www.adnkronos.com/lavoro/dati/natale-osservatorio-sigep-in-ripresa-consumi-dolci-delle-feste-1-4-rispetto-al-2022_7LG0A9IbVrs6nkfLpBo1T7